Background
Hyperbots Inc. is an organization with a vision to free up humans from mundane and repetitive tasks in finance. Their proprietary Agentic AI Platform for Finance and Accounting powers their state-of-the-art AI-native co-pilots, designed to significantly automate F&A processes, reducing the administrative burden on finance teams and enabling faster, more accurate decision-making.
Core problem
Hyperbots Inc. needed a mascot to give their AI a friendly face for product messaging and social media content. The existing mascot "Hypo" looked too robotic and mechanical, which reinforced the concern that AI was taking full control of users' work. The company needed a character that could convey warmth and collaboration, showing that AI is a helpful assistant rather than a controlling force.
The initial mascot "Hypo" had a robotic appearance that failed to communicate the company's message of AI-human collaboration. It looked cold and mechanical, which contradicted the brand's goal of presenting AI as a warm, supportive tool that enhances rather than replaces human work.
Process
The original mascot had a blocky, robotic design with hard edges and mechanical features. While it clearly communicated "technology," it failed to evoke the warmth and partnership that Hyperbots wanted to convey (as shown above)
Aim
Create a mascot character that embodies warmth, friendliness, and collaboration while maintaining a connection to AI technology. The mascot needed to work effectively across product interfaces and social media platforms, conveying messages in a more approachable and human-centric way.
Aligning with Brand's Vision and Mission
Vision: The best AI for Finance.
Mission: To free up humans from mundane and repetitive finance tasks for 2,000 companies in 6 year
Initial sketches:
Creating a basic outline of mascots to get an idea, making friendlier and motive characters which would be suitable as a bot for product and content marketing
The company's visual designer then decided to go forward with 3 logo directions for which the mascot had to be created. The ask was that the mascot should not differ much from the company's logo.
The first logo was selected after a company wide vote for the organization's logo and the task then changed to make a mascot which had more resemblance to the logo. Following are some sketches that show the making of the mascot
Following sketches were made in order to come to final solution:
Digitising the ideas for better clarity
Results and Impact
Introducing a mascot to product and content brought an emotion which helped the organization convey the technical language in more human way. It also allowed us to make the content more engaging which resulted in social media (LinkedIn) following from 10k to 28k.